ILLU-Trends
Good illustrations have always been an integral part of the marketing sector, both in the packaging industry, in promotional brochures, in customer newspapers, as logo or “Picture symbols” (icons).
However, hand-made illustrations have been used more and more frequently in the digital world for months, and the latest figures prove that the so-called “Illu” trend continues to rise. Why is that? What do companies have of it?
What advantage do hand-drawn illustrations offer you?
- Your website becomes more personal and gets an unmistakable outfit
- Illustrations in the areas of digital advertising are often more sustainable
- Own “heroes” can become “collectors objects”
- Illustrated content, combined with humor, remains better hang
- Consistent “key-visual” language with a distinctive style
- Save money and time-do not hunt for unique photographic material
- Independent of photographers, models, weather conditions, fashion trends, etc.
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