Consolidation of the marketing mix

BASIC PROJECT DATA

Strategic Marketing | Inquiry | Analysis | Design Manual | Fairs | Events | Customer Magazines | Press | Print Adverts | Email Marketing | Website | Search Engine Marketing | Product Catalog

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CUSTOMER

THONAUER GmbH
(Machine trade for cable work as well as mixing and dosage technology)

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ORDER

Implementation of the BIG marketing strategy (focussed around awareness and image, resulting in profit): To generate more leads, and to further increase awareness and improve positioning of the company

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RESULT

As a baseline for existing knowledge, a strategic customer survey was carried out. From this, and together with management, a program of activities was planned and implemented an a continuous basis. Continuity and a uniform appearance for the entire group was defined as the overarching goal of the ongoing project.

From here, the THONAUER Group has consistently recorded growth in both sales and customers, as well as excellent feedback from market participants for its strong presence. It has grown into a strong corporate brand.

Corporate Identity – Data Analysis

• Regular market / customer analysis for continous optimization
• Strategy creation
• More uniform planning and creation of fairs and inhouse shows
• Regular issue of multilingual customer magazines
• Design and construction of expressive showrooms
• Intensive press activity and advertisements
• Reinforcement of email marketing
• Creation of a joint website in fice languages
• Start and implementation of SEO & SEA
• Creation of an electronic and printable product catalog