Analyses and Inquiries

BASIC PROJECT DATA

Inquiry | Conception | Online

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CUSTOMER

EPLAN Software & Service GmbH
(Development of CAE, configuration and mechatronic solutions)

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ORDER

Collection of optimization possibilities in the area of ​​service & software

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RESULT

Using strategic and qualitative collection we were able to uncover free marketing potential for EPLAN. In a telephone questionnaire we looked for direct discussion with the customer. We became attentive to important customer needs, outstanding questions, and the unique selling proposition of EPLAN. Analysis of the qualitative data we acquired led to a concrete and measured plan with recommendations for action in the online field, PR, and positioning of the brand EPLAN.

 

“We were inspired by the results. The feedback, gained with the help of best practice top interview guidelines, was extremely informative, and the outstanding questions really made it possible to get to know our customers and their opinions on new topics in the industry.” Alexandra Bruckmüller, Marketing & Human Resources, EPLAN Software & Service GmbH